Source Software

Providing a clear and data-backed view of how each factor contributes to overall results.

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Source

Source is a software application that estimates the components of the incremental volume for each promotion. For example, this graph below divides the incremental volume from various types of users, such as:​

  • New Users
  • ​Occasional Users
  • Price Buyers
  • Size Switchers
  • Brand Switchers
  • Brand Size Loyal
  • ​Chain Switchers​

​Not all lift during a promotion leads to incremental consumption. To help understand the concept, let's look at this example:

Source Conceptual Example

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abebe311deca29750a508a46ad4131e1
40c48a4be588e15962031b1741a07de2
ac028d838f392091305025777dd64fd7