SPAR InfoTech

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How Much Data is Needed to Evaluate Trade Promotions?

To answer this question, we need to start with the type of model needed.  If...
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DATA REQUIREMENTS FOR TRADE PROMOTION ANALYSIS

Certain data is required to generate an accurate baseline; with additional data being helpful to...
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Mathematical Model Comparison

Selecting the model to calculate a baseline, forecast or, analysis of Trade Promotions is the...
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Impact of Price Increases

Price increases will often occur during or just before a Trade Promotion.  When that happens...
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What Basic Measurements Do You Need From a Trade Promotion?

What is desired from a Trade Promotion Analysis can be very complex.  It can quantify...
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What is the Most Important Factor in Making a Trade Promotions Successful?

This is the easiest question to answer.  Companies will make it complicated talking about the...
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The Types of Companies that will Evaluate Trade Promotions Fall into 4 Categories.

Suppliers of Syndicated Data (i.e. IRI and AC Nielsen) Consulting companies (e.g. Accenture, Bain). Boutique...
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Changing Sales to Consumption

The output from all systems to evaluate Trade Promotions is Incremental Sales during the Promotion...
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Trade Promotion Analysis – Sales Data Comparison

A critical decision in Trade Promotion Analysis is the type of data to use.  Over...