SPARline, Software for Promotion Analysis and Forecasting of consumer packaged goods products.


Click here to run SPARline system


Key questions SPARline can answer:
 

  • Incremental volume and profit from promotions; how has it changed over time?
  • Contribution promotions make to volume and profit.  Opportunities to increase or decrease?
  • Optimal promotion mix – brand, size, market, key account 
  • Where can new promotions be tested with minimal risk? 
  • What will next year’s promotional plan deliver in incremental volume and profit?
  • How much will base consumer franchise grow or erode next year?  Long term strategies to build brand franchise? 
  • Impact of competitor’s trade promotions on your sales? 
  • How much forward buying will occur?  And it’s profit impact? 
  • Business review tools to enhance negotiation with retailers.


Conceptual example of the SPARline


Some companies who have used SPAR InfoTech Software


Categories evaluated by SPARline​​

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Market Conditions Considered in Calculating the SPARline


Case Studies


FAQ's